Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort
Twitter has scooped up Lucky Sort, a two-year old start-up in Portland, Oregon, that developed TopicWatch, a contextual analytics engine designed to discover patterns in real-time data streams — including Twitter data.
Full Story: MarketingLand
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. Leveraging data from 36,000 of their largest advertisers across 11 different industries in seven countries, Google’s new interactive analytics tool offers advertisers a broad view of online buying behaviors and interactions.
User journey introduced to google analytics
Weetabix are tapping in to the usage of second-screen technology by airing a TV ad that allows the viewer to take a picture of their product that they can later take in to Boots and use to claim one of their new biscuit breakfasts. This is the first in pay by picture adverts to be screened and probably wont be the last as companies try and incorporate mobile interaction with TV adverts.
Another look at the virtual currency, Bitcoin.
The mysterious digital currency has spiked in value — but what is it?
Kill You Darlings
Kill Your Darlings shows the transformation of our teenagers as beautiful little darlings into cruel little devils.
This transformation shows how digital culture has changed how we think about privacy, bullying and the use of real-time media.
Internet has given everybody his or her own channel to talk to the whole world. Whose actually listening is not always important of even known. More importantly Twitter has made thoughts, opinions and in a bigger context, social relationships, freely available for everyone to enjoy.
Kill Your Darlings shows us the ‘private’ social circles of young teenage girls. Here we can see everything, look past their perfect, pretty and cute profile photo’s and see their not so perfect and often shocking tweets that they use to publicly insult, offend and abuse. Kill Your Darlings uses small LCD-keychains shaped in the form of a little heart to show this content. Each individual heart shows a picture of a young teenage girl only to be followed up by one of her most hateful tweets that completely shatters her own ‘perfect’ image.
*Content consists of +2000 photo’s
HBO, has recently released that The Games of Thrones will be returning to our screens after 700,000 people in the UK tuned in to see the first installment of the third season… This is absolutely great, but, I can’t see HBO ever releasing series 5 and 6 due to the fact that George R.R. Martin hasn’t got round to writing them yet… After finishing the latest book in the collection I found myself reading the small print and to my shock discovered that it takes him 5 years to write one of his wonderful, mind blowing creations….. and that my friend is why it will all end in tears and HBO will yet again cancel one of their TV shows before the end of its story line. CRY!
I hope I am just being a crank, HBO prove me wrong!